Bearhat provides marketing support for trades and home improvement businesses, delivering hands-on strategies that get results. In this case study, see how we helped a bespoke furniture fitter turn a low-performing website into a conversion machine by taking quick, strategic action without the faff of big agency process.
The Client: Olton Bedrooms
Olton Bedrooms is a bespoke furniture fitter based in Solihull, building and fitting luxury made-to-measure home storage across the local area.
They came to Bearhat looking for social media support initially, but we quickly saw the bigger picture – that more value would be had by focussing in other areas. Like many trades and home improvement businesses, their challenge wasn’t content. It was conversion.
The Challenge
The existing website (built in Squarespace) wasn’t working for them. Traffic was low, form fills were low. Visitors were bouncing off fast. And worst of all – it didn’t clearly explain what the business is or what they do, making it very difficult for a visitor to understand where they would see value. Typically, a website visitor needs to understand what they are seeing in 7 seconds or less – or they bounce.
Therefore, before we could think about driving traffic through social, we had to fix the foundation. That meant improving the site structure, clarifying the message, and making sure every visit counted with the best chance of conversion.
"Vic has done far more than we expected and has made huge improvements to our website as well as our social media. The knowledge Vic has is amazing & that shows in her work. Vic has provided monthly reports on work she has completed as well as the stats from to show us the changes have been effective. We are so pleased we were recommended to use Vic."
Bearhat's Approach
This is exactly what Bearhat does – marketing leadership for trades and home improvement businesses that need strategic thinking and someone to roll their sleeves up and do the do.
We started with a focused strategic session to understand their business goals, sales targets, and target audience. Then we got to work – directly inside their Squarespace CMS:
- Rebuilt the navigation for a clearer user journey
- Rewrote every page to explain their services and process clearly
- Refreshed visuals to better reflect the quality of their craftsmanship
We didn’t need to do an expensive rebuild/ We just made high-impact, cost-effective changes that aligned with their budget and goals.
The Results (First 10 Days)
In the first 10 days alone after getting stuck into making strategic user experience website updates in the CMS, we saw some incredible results including:
- Website traffic ↑ 16%
- Bounce rate ↓ 33%
- Page views ↑ 92%+
- Conversions (form submissions) ↑ 125%
We continued to see strong result for the rest of month 1 and made further small optimisations on the way.
Phase Two: SEO for Trades & Local Visibility
Once the website was performing, Bearhat focused on local SEO. Our goal was not only to optimise the website for SEO, but help Olton Bedrooms rank for non-brand terms, so they were getting in front of those who were still deciding on who they wanted their fitted furniture supplier to be.
We:
- Conducted keyword research to align with real customer search intent
- Updated meta titles and descriptions in line with the keyword strategy
- Tagged and optimised all images
Results:
- Page views increased by another 6%
- Bounce rate continued to drop by 9%
- Form submissions increased by a further 25%
The traffic was lower in volume – but higher in quality. Visitors were staying longer, exploring more, and taking action.
Why Did It Work?
In a traditional agency, this project would’ve started with a costly strategy phase, with weeks (or months) before any changes were made. That’s not how we work.
Bearhat offers agile, strategic marketing support for trades and home improvement businesses – especially those who don’t have time or money to waste. We acted fast, made the right calls, and got results within days.
What’s Next
This is still an active client. Bearhat is now building out a fuller marketing strategy for Olton Bedrooms while continuing to improve and iterate in the background. We’re very excited for the future!
Need Your Marketing to Work Harder?
If you run a trades or home improvement business and you’re ready to take marketing off your plate – Bearhat can help.
- Strategic thinking
- Action-first delivery
- Results you can see – fast
Let’s talk. Get in touch for a no obligation chat.
