In this case study, see how we helped a specialist timber-crafting business turn years of disjointed promotion into a cohesive, results-driven marketing strategy – without the faff of big-agency processes.
About Timeless Composites
Timeless Composites is a West Midlands-based studio designing and building bespoke, sustainable structures for premium events, leisure spaces, and private retreats. Made from responsibly sourced timber, some of the structures have featured at the likes of Wentworth and Ascot.
The Challenge
While Timeless Composites had invested time and money into beautiful photography and video over the years, there was no plan for how to use these assets effectively. The founder admitted he knew very little about marketing strategy – what to prioritise, who to target, or where to focus efforts. The result was a lack of confidence in marketing efforts, often leading to no action being taken at all.
What Bearhat Did – A Practical Marketing Strategy
We ran three intensive marketing strategy consultation days, designed to create clarity quickly and effectively.
Product positioning and use cases
We unpacked the unique value and potential applications for each product – from glamping partnerships to outdoor event hire for sustainability conscious businesses laying the foundation for a focused marketing strategy.
Target audience definition
We mapped out primary and secondary audiences for each product, identifying the decision-makers most likely to buy. We also mapped out their challenges and what they need to hear.
Content pillars
Together, we created clear content themes that spoke directly to the challenges of each target audience. These pillars will guide future content so every post supports the wider marketing strategy rather than becoming generic promotion.
LinkedIn founder focus
We explained why the founder’s personal LinkedIn presence was essential to the marketing strategy. Personal posts get around 2–4× more impressions and engagement than company updates, making it a cost-free but high-impact marketing channel.
Quick-win execution
We updated and aligned all social media profiles for brand consistency, built a simple posting schedule around the content pillars, and clarified what content belonged where.
"Can't speak highly enough of your and your work...Superb and looking forward to what the future holds!"
The Outcome
With a clear marketing strategy in place, the founder now knows what he needs to do to make it work. He has the confidence to bring in a dedicated person to execute the plan, freeing him from ad-hoc marketing tasks. The marketing strategy is built to scale and flexible enough to adapt as new opportunities arise.
And this isn’t the end – Timeless Composites plans to return to Bearhat for future marketing strategy sessions to refine and expand their approach as the business grows.
Why the Marketing Strategy Worked
We kept it simple. We stripped away noise and focused on the actions that would make the biggest impact the fastest.
We leveraged existing assets – years of professional imagery and video now have a strategic role in the marketing strategy.
Sustainable system – the founder can keep momentum without depending on a marketing professional.
Ready to Build Your Own Marketing Strategy?
If your marketing feels scattered, reactive, or directionless (just like Timeless Composites before we worked together) our Marketing Benchmark Quiz can show you exactly where you stand.
It takes just 3 minutes and gives you a score across key areas of your marketing strategy – plus tailored tips to strengthen it.
