3 Digital Marketing Trends to Watch in 2025

2025 is coming up so fast, and the world of digital marketing is on the brink of some exciting changes. With technologies and evolving consumer habits, it’s important for businesses to stay ahead, in order to not get left behind. Let’s explore three key trends that are set to shake things up in 2025, and what they mean for brands.

Short-Form Video Will Blow Up on LinkedIn

Although video is not new to LinkedIn, the recently introduced Videos for you feature means that short form video is going to keep growing on the platform. It's a way for creators to share business tips, thought leadership, and personal branding content.

We envisage creators on LinkedIn building their careers the way influencers do on TikTok - sharing quick insights, professional advice, and career growth tips in short bursts. It’ll be an opportunity for businesses to showcase their expertise in a more relatable and engaging way. Think short, insightful videos to capture attention, drive conversations, and engage potential leads.

We've already started to see some business TikTok influencers upload their content onto LinkedIn to expand their reach. In 2025, we expect to see content creators growing primarily on LinkedIn, before expanding to other platforms.

AI Will Continue to Evolve and Shape Everything

AI is already a big deal, but by 2025, it’s going to be even more integrated into the way we market and interact with customers. ChatGPT, Runway, and the others we see about now are only the beginning. AI won’t just assist - it will drive key marketing efforts, making campaigns smarter, faster, and more personalised.

AI will be creating entire campaigns, analysing customer data to predict behaviour and generating hyper-personalised content. Some agencies are already building custom AI solutions, and in the near future, businesses will rely on these AI-powered platforms to handle everything from customer support to content creation. For marketers, understanding and embracing AI will be essential to stay competitive.

The downside of this is cost - as AI will continue to be 'the big thing', AI applications will continue to have premium prices attached.

Communities Will Keep Growing

In 2025, building communities will continue to be a major focus for brands. Consumers are craving meaningful connections, and they’re turning to brands that give them a sense of belonging.

But it won’t stop online. In-person communities are already making a big comeback. Just look at Refy - they took a close knit community to Mallorca and this caused a huge splash in the media. Come 2025 brands will invest more in hosting events, workshops, and meetups to strengthen relationships and create personal connections. Expect hybrid experiences - online communities paired with real-world interactions to become the norm, as brands balance both digital engagement and face-to-face connections.

Final Thoughts

Digital marketing in 2025 will be shaped by these exciting trends, and it doesn't stop at the 3 trends described above. We expect to see further advancements in hyper-personalisation, and more consumers demanding sustainability, as opposed to it being a nice to have, Influencer roles are changing, amongst lots more!

For businesses, it’s all about staying flexible, embracing new technologies, and focusing on building meaningful, engaging connections with customers. The future of marketing is all about meeting people where they are - whether online, in-person, or somewhere in between.

At Bearhat, we pride ourselves on working hard to keep up with the latest technologies and advancements. Do you need some advice on how to work with AI? Get in touch.

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