Digital Marketing Strategy

Why do businesses need a Marketing Strategy?

Without a clear strategy, businesses can easily end up wasting time, money, and energy on random tactics that don’t lead anywhere. A strategy ensures every move you make is intentional and aligned with your business goals - it helps you stand out from the competition, connect with your audience, and focus on what works- no more guesswork or crossed fingers.

That’s where Bearhat comes in. We don’t just give you generic plans - we create tailored digital marketing strategies built around your business and its specific goals. With Bearhat, you’ll have a roadmap to success, guiding every decision with purpose and impact.

How does it work?

Audience Definition

We will create in-depth audience personas that are specifically tailored to your business. Who are your target customers? What challenges and pain points do they face? What messages will move them to take action? And most importantly, where can we effectively connect with and reach them online?

Research and Audit

We’ll kick things off with a discovery session to get to know your business inside out. Then, we’ll dive into a full audit of your current marketing and look at what your competitors are up to. This gives us the full picture of where you stand and where the real opportunities are to take things to the next level.

Strategy Development

We will build a customised strategy that maps out the right tactics for each stage of the funnel, showing you when and how to use them. We’ll set clear KPIs so you can track progress, and we’ll highlight both quick wins and long-term plays to keep your business moving forward.

Messaging Framework

We’ll figure out how to position your business in the best way for your audience, using everything we’ve learned so far about their needs and behaviours. This includes building a solid content strategy with clear content pillars to guide the way forward and keep your messaging consistent.

We take the time to understand your business, creating a tailored digital marketing strategy that’s structured, thorough, and designed just for you.

We’ll walk you through the strategy on a call, giving you plenty of time to ask any questions. After the call, we’ll send over all the documentation for you to dig into at your own pace. And don’t worry - we’ll be here to answer any follow-up questions!

2

1

3

4

Why Bearhat?

Tailored Strategies, No Templates

We don’t do cookie-cutter solutions. Every business is different, so we take the time to understand yours and build a strategy that’s completely customised to your goals, challenges, and opportunities.

Honest and Genuine

For us, integrity comes first. We genuinely care about our clients and would never recommend something we don’t fully believe in. You can trust that every suggestion is made with your best interests at heart.

Simplifying the Complex

Marketing doesn’t have to be overwhelming. We take the complex and break it down into clear, actionable steps, so you’re never left feeling confused or uncertain.

Expert Guidance

We bring the expertise you need to stand out and succeed. With Bearhat, you get a dedicated partner who’s committed to helping you grow, adapt, and outperform your competitors.

Ready To Get Started?

Not quite ready for a full-scale digital marketing strategy? Our bespoke marketing packages might be just what you need instead.