Digital Marketing Strategy

Why do businesses need a Marketing Strategy?

Without a clear strategy, businesses can easily end up wasting time, money, and energy on random tactics that don’t lead anywhere. I call it the scattergun approach.

A strategy ensures every move you make is intentional - it helps you stand out from the competition, connect with your audience, and focus on what works - no more guesswork or crossed fingers.

That’s where Bearhat comes in. I create tailored digital marketing strategies built around your business and its specific goals. You’ll have a roadmap to success, guiding every decision with purpose and impact.

How does it work?

Audience Definition

I'll create in-depth audience personas that are specifically tailored to your business. Who are your target customers? What challenges and pain points do they face? What messages will move them to take action? And most importantly, where can we effectively connect with and reach them online?

Research and Audit

We’ll kick things off with a discovery session to get to know your business inside out. Then, we’ll dive into a full audit of your current marketing and look at what your competitors are up to. This gives the full picture of where you stand and where the real opportunities are to take things to the next level.

Strategy Development

I will build a customised strategy that maps out the right tactics for each stage of the funnel, showing you when and how to use them. We’ll set clear KPIs so you can track progress, and will highlight both quick wins and long-term plays to keep your business moving forward.

Messaging Framework

I'll bring clarity on how to position your business in the best way for your audience, using everything I’ve learned so far about their needs and behaviours. This includes building a solid content strategy with clear content pillars to guide the way forward and keep your messaging consistent.

I take the time to understand your business, creating a tailored digital marketing strategy that’s structured, thorough, and designed just for your business.

I'll share the strategy on a call, giving you plenty of time to ask any questions. After the call, we’ll send over all the documentation for you to dig into at your own pace. And don’t worry - I'll be here to answer any follow-up questions!

Why Bearhat?

Tailored Approach

My experience has taught me that every business is vastly different, as are how different people like to work. I'm will adapt to how you want to work, making it easy to work with me.

Honest and Transparent

My passion is your business. I want to see you succeed, that's why I will be honest and transparent at all times - even when it's a tough conversation. You can trust that I'll give you the full picture, not a rose tinted version.

Simplifying the Complex

Marketing doesn’t have to be overwhelming. I'll take the complex and break it down into clear, actionable steps, so you’re never left feeling confused or uncertain.

Expert Guidance

With 12 years marketing experience, I bring the expertise you need to succeed. With me, you get a dedicated partner who’s committed to helping you grow, adapt, and outperform your competitors.

Ready To Get Started?

Not quite ready for a full-scale digital marketing strategy? No worries! Fractional Marketing Management might be for you.