Stop Ignoring Your Email List

If you’ve been ignoring email marketing, let’s change that.

Email is your most valuable asset. Here’s why:

1. Your audience chose to hear from you.
   They signed up, ticked the GDPR box, or downloaded something valuable you shared. They took that action themselves.

2. You control it.
   Social media decides who sees your posts (spoiler: it’s about 7%). But email? You’re in charge.

To put that in numbers:

• 10,000 social media followers = 700 views.

• 10,000 email subscribers = 3,500 views.

Fewer people, bigger impact.

3. It works.
   For every £1 spent, email marketing brings in an average ROI of £42.

How do you make the most of it?

Treat your list like VIPs - because they are.

• Write like a human, not a robot. Keep it conversational.

• Share content they won’t see anywhere else: sneak peeks, early access, or exclusive offers.

• Add value: help them, educate them, or entertain them.

Make them feel special.

Don’t fear the unsubscribes

Some people will leave your list - and that’s okay.

• They’re not your target audience.

• Your content isn’t hitting the mark (yet).

Use your data - open rates, click-through rates, and heat maps, to improve. The data is gold dust. It tells you what’s working and what’s not.

Automation = your best friend

Email automation does the heavy lifting for you. Set it up once and let it run:

• Nurture new prospects.

• Promote your offers.

• Send a birthday email that takes 10 minutes to set up and makes your customer’s day.

• Welcome new subscribers with an email that makes them feel part of something.

Tools like HubSpot, Mailchimp, and Sender make this easy.

And if you don’t have time? You need to make the time - or let me help you.

Why email beats social media

• 88% of people check their emails every day.

• Email open rates sit around 35-40%, compared to 7% on social.

• 41% of email views come from mobile—so optimise for it.

If you want guaranteed reach, email is your answer.

Actual client results

I helped a client increase their email open rates by 50% and CTR by 40% in just three months. How?
✅ I audited their current email strategy.
✅ I improved their automation flows.
✅ I tested, analysed, and acted on the data.

Over time, those small optimisations make a big difference.

Ultimately, social media platforms can block you. Algorithms can change. But your email list is your direct line to your audience. It’s too valuable to ignore.

So, how’s your email performing? If you don’t know, or you’re not doing email at all, let’s fix that. Because this is where the real ROI is.

You know where to find me,

Vic

PS I posted about this on my LinkedIn too: https://www.linkedin.com/posts/victoria-anna-steele_5-benefits-about-email-marketing-that-my-activity-7272890846637654016-9Ws2?